Award Winning Vladivar Vodka campaign
With no advertising for 10 years the brand was losing precious shelf and mind space. Taking a limited budget, I proposed teaming up with a music star on the rise and creating a half advert/half music video – which pooled relatively limited resources.
Targeting the younger end of the market who don’t give a sniffle if the vodka’s triple distilled or not, I made Har Mar Superstar a frontman and successfully grew Brand Awareness +25% and Ad Awareness +35%. People phoned in for copies of the posters, the TV ads won awards and the virals stayed in the Lycos top ten viral chart for four months. And, this all meant it got more space on Sainsbury’s shelves. I’ll drink to that.
Awards: Best Consumer Campaign. UK Drinks Business Awards.
Best TV advert. Scottish Advertising Awards.
Lycos Top Ten Viral.