SSE REPOSITIONing AND ONGOING COMMS
THE CHALLENGE
SSE were shifting to an exclusively B2B brand.
The team involved had to do a brand refresh and reposition to suit this audience.
Research showed this meant delivering business’s day-to-day energy needs,
and being a leader in the move to a zero-carbon economy.
STRATEGIC SOLUTION
SSE ARE FOR TODAY AND TOMORROW.
DELIVERED THROUGH
I led the concept and creation of a mature, trustworthy, ‘dual brand’ system to reflect the two-sided proposition.
Directing the team; the design we created ran across three new websites, a leadership conference, campaigns to three Governments, internal comms, social, and endless B2B activity.
RESULTING IN
· Share price 35%+ in year following launch
· Recognised as suitable partner for COP26
· Seen as fit to be jointly awarded contract for World’s largest offshore wind farm
“Strong strategic understanding… and imaginative yet practical creative approach that will endure”
Alan Young, then MD of Corporate Affairs, SSE