As part of many bits of activity for Aegon; I helped them with their tennis sponsorship activity. And it took a bit of thinking because while the media is good - the connection between the two topics isn't that clear / is non-existent. So, to align tennis and pensions, I created the sponsorship wraparound idea of... 'Get Ready for...'.
On the site you could 'Get ready to support / play / win / or retire'.
In another twist, Aegon also had a online tennis robot! And John McEnroe as an ambassador! So, how could he be used to join up the story? I wrote an online film where John McEnroe creates the robot to help fans prepare for tennis...
- oh and use Aegon's digital Retiready pension service.
