A rare breed; I span a wide range of marketing stages while keeping the bar high.
From my roots as a globally award-winning creative writer, I’ve grown and trained my strategic side in order to make as big a difference as possible. Today, trained at Masters level with Mark Ritson, and with almost 25 years in the business, I offer a unique fusion of effective marketing, brand planning, and executional creative flair and understanding.
I deliver it in an ambitious, but approachable manner.
I’ve Brand Directed in agencies, and direct with clients; had work referenced in a book described as ‘The definitive Primer to Brand Writing’; regularly judged International Awards, including the Marketing Society, and the IPA; and I occasionally talk and blog.
More recently I’ve put effort into wellbeing and mental-health and helping young creatives look after themselves.
CLIENTS
Over my career I've worked with, and won national and global awards for charities,
governmental organisations and bluechip companies. My experience includes brands such as SSE Renewables,
The Scottish Government, and the UK Government, Innis & Gunn, Kames Capital, Oxfam, Rock Trust, Miricyl (Mental Health), Noggin (brain health), Aegon, British Airways, Young Scot, Tennent’s, Famous Grouse, Bulmers, Brodies LLP, Whyte and Mackay,
Vladivar, Tobermory, Irn-Bru, Standard Life, Royal London, Visit Scotland, Gala Bingo and more
(Thanks everyone).
APPROACH
I work to help you reach your business needs.
The process often begins with research and workshops to get to the essence
and truth of a company, competitors and most importantly, customers.
The outcomes may take many forms: A positioning, core brand platform, brand plan, brand verbal and visual concept,
guidelines, internal on-boarding, advertising, social; the only thing that has no place here is fluff.
EDUCATION
Mini MBA in Marketing (Mark Ritson and Marketing Week)
Mini MBA in Brand Management (Mark Ritson and Marketing Week)
Alt MBA (Seth Godin)
BA (hons) Graphic Communication
AWARDS
Marketing Society Star Award (effectiveness) Golds
D&AD
Epica
Campaign Press
The Scottish Ad Awards
Scottish Design awards
Roses
UK Drinks Business Awards
And many duplicates.